Move Marketing

The communications lines in B2B can often be more complex than in B2C and we help to navigate the huge array of digital and traditional channels available. We help science-based companies and industrial manufacturers articulate complex technical messages and communicate better with their customers and prospects across a variety of channels both in the UK and on an international scale.

About Move Marketing

Although many of the underlying principles are the same, the communications lines in Business to business marketing (B2B) can often be more complex than in Business to consumer marketing (B2C). A B2B marketing agency like Move understands that and we help to navigate the huge array of digital and traditional channels available. Starting with B2B strategy, we help companies in engineering, industrial, manufacturing and science-based sectors articulate complex technical messages, emphasise value over price and communicate better with their target B2B audiences across a variety of channels internationally.

Historically B2B brands have focused more on technical facts alone. But with workplace cultures evolving and the changing face of the workforce, B2B brand and marketing strategies must also evolve. Google research suggests that 86% of B2B buyers see “no real difference between suppliers” meaning it’s more imperative than ever to stand out. To even be noticed, let alone stand out, in an era of marketing over-saturation, modern B2B marketing must be sophisticated and multi-channel as well as international where appropriate.